Back Links for SEO

Back links (sometimes called inbound links) are very important to SEO. The more quality links you have from other sites the more important you are seen to the Search Engines.

Not all Back Links are created equal.

A good "Local Listings" service such as from Intuit is a start for Local Businesses. But it is only a start. When your potential customer base is regional, national, world-wide, this type of service may be of minimal value. And whether you are local or world-wide, if you want to be found on page one of the search results (other then local) you will almost certainly need a full SEO treatment. A big part of what a professional offers in this area are quality back links to your site.

If you decide to go it alone then creating these links are on you. Links from other sites will come through time if you have good content that is informative to your target audience. This means your site is not just an advertisement for your business. Don't wait for this to happen. Participate in blogs, write articles, creating a business Facebook account. These are just some of the ways to start this process.

Look very closely at companies that offer hundreds or thousands of back links to your site for a fee. Many such 'quick fix' solutions not only don't work, but may get you in trouble with the Search Engines and your site may be penalized.

A useful tool for checking your websites back links can be found at: siteexplorer.search.yahoo.com

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